Search Engine Optimisation (SEO) tip - 7

Promoting your website is not restricted to have top rankings in search engines. Search engine optimization is important for increasing the visibility but writing for the audience has to be your first concern. If you will focus on both optimization and writing for the audience you might end up at a wrong end. Give your best when it is writing for the audience.

Search engines are driven by technology but a user utilizes his mind and understanding to comprehend the content. Before writing you should ask yourself as what is that you want a reader to do once he finishes reading the content. Has he been motivated enough to buy a product, comment on your news post or spread the name on your websites to others? Such questions are very important and if you have a commercial website it becomes all the more necessary. Also be careful not to make any false assumptions as they will take you away from the users.

Search Engine Optimisation (SEO) Tip - 6

While writing the content of the website, concentrate more on what the customer wants. The content should be more focused on what your website is offering to the customer. Do not stuff the keywords and key phrases on the content. By doing this customer cant understand what the website is giving.

Some points to be remember while writing content of the website :

1) Web site content should be focused on your audience.

2) When writing your Web copy, you need to dialogs in an appropriate tone and format for the right audience.

3) Some of the most interesting content will have more appeal if it speaks to your audience in terms like: you can, you might, you will, yours, your and you're INSTEAD of we, ours, we're, we will, we can, etc. This is extremely important when working on sales related copy.

4) Content should be to the point, short, covering all the services your website is giving.

Search Engine Optimisation (SEO) Tip - 5

Here I want to draw your attention towards your geographical information.

Include your geographical information like your real world address on your pages and should be included in HTML so the spiders can read it.

As spiders is looking for area codes, zip codes and city names, to assist searchers in finding stores and services near their location.

Doing so will allow you to come up ahead of the competition when someone searches for your business... in london or a specific geographical region.

Search Engine Optimisation (SEO) Tip - 4

Topic to be discussed here is - "How to make your title attractive so that vistor clicks on it."

While making the title of the website follow some points :

• The first one is to do keyword Research so that you can find the targeted keywords and targeted visitors for the website.
• Find your competitors and analysis the keywords that they are targeting.
• Go through the top 10 SERP for the targeted keywords. Find the best written title or which is the most captivating, which grab the attention of the reader and makes them click on the link.
• Make sure your targeted keywords or keyword phrase should included in the title. Dont repeat the same keyword repeatedly, make title descriptive so that reader can understand what kind of services or product the site is giving.
• While writing tile concentrate on the length of the title, place the targeted keywords in the starting.
  

Hope that above mentioned points can help you to bring more traffic to your website. More on this topic in next post

Search Engine Optimisation (SEO) tip - 3

Are you not getting business from your current traffic?

You can gather traffic to your website rather easily but getting conversion is not so easy. However, there are some methods that you can apply to get large conversion.

Examine or study your current traffic patterns or behaviour of your vistor by using a tool like Google analytics, stat counter, click tracks etc where you can place exciting/attractive offers, attractive content with some video's tutorial on it.

Search Engine Optimisation (SEO) tip - 2

Want to get a No 1 position in search engines? Concentrate on your meta tags.

Meta tags are the information placed into the head area of the web pages. It is not seen by the visitor while browsing your web page (except Title Tag), some of the meta tag is seen while searching in the search engine or in SERP Result(title & description) . They are defined for the web crawler to understand the web pages.

There are many meta tags but some important and useful are :

Title Tag
Description
Keywords

Points that are useful while making the metas :

• Don't stuff keywords in the meta's, place according to the needs.
• Do not add multiple versions of keyword ie upper or lower case eg Mobile Phone, mobile phone.
• Use only one or two instances of any word (at most.)
• Title and Description shuold be descriptive so that it can define the web page.
• Make desciption attractive so that visitor click your website after reading the description and title.
• Title should contain only maximum of 2 to 3 keyowrds accoding to the web page .
• Title and description should be unique in every web pages.
  

Search Engine Optimisation tip - 1

Content is the King

The most important in search engine optimisation is the content of the website. Make fresh content for the website, avoid creating duplicate content as Google does not give priorities to the content and sometime it penalizes the pages. Content should reflect the product/feature or services the business is giving.

The main points :

1. Content should be fresh
2. No duplicate content
3. Content should be product or services related
4. No keyword stuffing